Canine Companions for Independence
problem
A directive from national headquarters of service dog organization required local volunteer chapter to update the appearance of their monthly eNewsletter to visually mirror national organizational branding.
objectives
- Create a design cohesive with new style specifications, while maintaining some familiar elements of long-standing eNewsletter
- Develop new template that is easy for volunteers to replicate and update with fresh content
- Determine new content categories to increase opens and click-throughs
- Keep chapter members informed and engaged
process
Reviewed branded style of Canine Companions for Independence to develop style guide for local use. Created graphics to coordinate with the new color palette and theme. Reorganized content and developed a MailChimp template.
solution
Website to match
Redesigned eNewsletter
