Friends of Berkeley Animal Care Services
problem
Nonprofit Friends of Berkeley Animal Care Services wanted to keep its membership informed by creating a monthly eNewsletter.
objectives
- Create an easy-to-maintain monthly eNewsletter template
- Organize content to accommodate shelter news, events, in-depth animal spotlights, and showcase a variety of animals available for adoption
- Increase public awareness, membership base, and donations
process
Researched other animal shelter digital communication. Solicited input from community on types of content most likely to engage shelter supporters.
solution
Created a template conducive to highlighting shelter news and a large number of adoptable animals. Advised board on categories of content likely to engage subscribers. Provided a folder of coordinating images to ensure a consistent, cohesive look going forward.