Graphic Design
Branding
objective
Develop a coherent brand imaging strategy for The Cat's Pajamas, an apparel line known for fun, sophisticated sleepwear. Elements to include:
- Business identity
- Website and digital communications
- Sales and promotional materials
- Product packaging
solution
Generated print-ready and digital content with a consistent, cohesive look. Developed signature black cat image and two style guides to correspond with either women’s or men’s products.