Graphic Design
Organizational Identity
problem
Nonprofit group Friends of Berkeley Animal Care Services wanted to develop a new logo and visual identity in order to improve their brand recognition. Board felt existing logo was drab in color and design. Organization had interest in selling branded merchandise to raise money and increase visible profile, and desired a more attractive logo to help encourage sales.
objectives
- Redesign logo with a clear, strong message
- Create a consistent, cohesive look across all communication channels
- Identify branded merchandise opportunities such as apparel, stickers, etc. to raise money and awareness
solution
Designed a new logo and developed a style guide with color palette, fonts and other visual elements.
